Inspiration: Blindsight Documentary

Blindsight Photo

Blindsight is a touching and inspiring documentary about several Tibetan blind children making the trek to climb 23,000 foot Lhakpa Ri near Mt. Everest. The film involves people who have incredible strength, will-power, and positivity, overcoming their lack of sight. The children were led by Erik Weihenmayer (who gained worldwide fame climbing Mt. Everest blind) and Sabriye Tenberken (blind German woman who established the school for the blind).

Tibetans believed blindness is a curse–retribution for a previous evil life. One of the most heartbreaking stories was one of a 19-year-old Tashi, who was sold to a couple, forced to beg and was tortured. He ran away, became homeless, and eventually ended up at the school for the blind. Despite everything, he had the courage to attempt the feat and move on–he now has his own massage clinic in Llasa. It was a great film to see as it’s a reminder that we are not limited by others’ opinions and circumstances, but only ourselves.

Inspiration: Wolverine and 7-11 Slurpee Promotion

Wolverine 7-11 Promotion

Wolverine 711 Cups

Following the successful Simpsons campaign, 7-11 launched the Wolverine Slurpee promotion for the May 1st release. In the store, you could pick up a new slurpee flavor called Mutant Berry in a customized cup, displaying one of the three mutants (Wolverine, Gambit, and Sabretooth). On the Slurpee site, fans could connect with the profile for updates and provide feedback.

A more in-depth article could be found on CNBC.