New Online Advertising/ Marketing: Widget as a Website

Posted by Sherrie Thai of Shaire Productions.

Skittles was one of the first brands who compressed their site into a widget format. It aggregated content from multiple sites: Flickr (photos), Youtube (videos), Friends (Facebook group) and others. It clearly shows the power of Web 2.0–increasing social interaction in an open-format manner.

Most recently, Zombieland (the new release of Sony Pictures) incorporated this new format for several items. I wonder what will be the next innovation. . .

Artwork: Henna, Dragon with Floral Patterns

Henna Dragon

Posted by Sherrie Thai of Shaire Productions.

It’s been about a decade since I’ve done henna body art professionally. It was a great learning experience–to explore and develop different artistic styles.

Recently, I was asked to participate in a henna project for the Aquanuts Synchronized Swim Team. After a long night of decorative work for others, I was able to create this piece on myself in an hour, freehand, reviving my carpal tunnel. Good times!

News: Disney Buys Marvel and its 5,000 Characters

X-men Header

Posted by Sherrie Thai of Shaire Productions.

Disney purchases Marvel Entertainment for $4 billion. From a marketing perspective, this is a very interesting buy, as this will enable Disney to gain a wider (male) audience. Disney has a strong appeal to young girls (princesses and magic castles) through its depth of global licensing and technology. With the acquisition of Marvel, they could market to a older demo–Marvel has a “coolness” that Disney does not. “Pirates of the Caribbean” and “Nightmare Before Christmas” were successful for Disney in reaching different audiences, but Marvel will be key to retaining the young audience through adulthood via the numerous well-loved superhero characters and depth of story-telling. For Marvel, the licensing and distribution of characters and products will be easier through different venues. I’m sure we’ll soon see the X-men or Spiderman as a theme park ride.