Inspiration: Wolverine and 7-11 Slurpee Promotion

Wolverine 7-11 Promotion

Wolverine 711 Cups

Following the successful Simpsons campaign, 7-11 launched the Wolverine Slurpee promotion for the May 1st release. In the store, you could pick up a new slurpee flavor called Mutant Berry in a customized cup, displaying one of the three mutants (Wolverine, Gambit, and Sabretooth). On the Slurpee site, fans could connect with the profile for updates and provide feedback.

A more in-depth article could be found on CNBC.

Inspiration: NEXT Street Art Documentary

NEXT image

I’m a few years late in checking this documentary out, but Next – A Primer on Urban Painting by Pablo Aravena is a great homage to modern street artists. It tells of graffiti going beyond the streets into galleries, and what’s more interesting–street culture in a global context–document of visual expression, politics and history at a primal level. One segment which really stood out was an interview with a Brazilian graffiti artist and his perception that unauthorized graffiti in Brazil wasn’t as persecuted as it is in the US mainly because of the social climate–how the Brazilian authorities have larger crimes to attend to. Art was a source of escape from their daily lives.

Here are a some artists:
-Scrawl Collective: http://www.scrawlcollective.co.uk/
-Pure Evil Gallery: http://www.pureevilclothing.com/
-Faile: http://www.faile.net/site/
-bo130: http://www.bo130.org/
-Fafi: http://www.fafi.net/
-Dalek: http://dalekart.com
-Delta: http://www.deltainc.nl/indexdeltainc.html
-DFace: http://www.dface.co.uk/gallery
-Doppel: http://www.doppel.to/home.html
-Hisashi: http://www3.ocn.ne.jp/~tenmyoya/