Dark Knight: Promotional Design

I created this design for the Dark Knight Campaign. As with most movie campaigns, the artwork was already in existence, so I just had to concentrate on extending the brand through photo collages and creating supporting artwork. This is where research is essential–if I didn’t have just a day or two to turn something around, I could easily spend a week on research. I feel very blessed to have the opportunity to touch different and exciting campaigns that I admire.

The concept was inspired by the Gotham Times site with interactive Flash-based elements. If you’re interested in seeing the real sites for The Dark Knight, check out my other posting about their guerrilla marketing campaign.