Inspiration: Wolverine and 7-11 Slurpee Promotion

Wolverine 7-11 Promotion

Wolverine 711 Cups

Following the successful Simpsons campaign, 7-11 launched the Wolverine Slurpee promotion for the May 1st release. In the store, you could pick up a new slurpee flavor called Mutant Berry in a customized cup, displaying one of the three mutants (Wolverine, Gambit, and Sabretooth). On the Slurpee site, fans could connect with the profile for updates and provide feedback.

A more in-depth article could be found on CNBC.