Artwork: Uncle Sam, Big Brother is Watching You

Uncle Sam: Big Brother

I’ve contemplated whether I should post this artwork up. As a commercial graphic designer, you are in a constant space of negotiation, seeking approvals, business etiquette, and customer service. With fine arts, it’s based primarily on the artist’s intention, so sometimes, when misunderstood, there is more scrutiny. Throwing caution to the wind, here’s my two cents. . .

About this piece: I’ve always been drawn to political and social art, especially propaganda pieces. Regardless of the society and the context, political art is powerful and many are great works of design. The I Want You Poster and George Orwell’s theme “Big Brother is Watching You” (1984) inspired this piece.

The intention of this is more social than political. The artwork and message is a reminder that society is not as rosey as it may seem–we have to be aware of ourselves and of the world we live in with respect to those around us. Orwell’s words gives the artwork a slightly ominous slant, but just don’t take this too seriously. The presence of eyeballs and the ultra-bright red color lightens the subject matter, making it more approachable in a tongue-in-cheek humorous way. I recreated Uncle Sam in my simplified linework style. Originally intending to create an apparel design, this may have a better life as a poster.